Saturday, July 22, 2006

Sony Promises to continue supporting UMD movies

Although several major movie companies have given up on the UMD movie format used to watch movies on PSP, Sony promises they attempt to continue and support the format. Here's what SECA's senior vice-president of marketing, Peter Dille had to say in an interview with GameSpot:

"SCEA has been providing the Hollywood studios with data on the PSP consumer, both from a demographic and psychographic point of view, in an effort for them to better tailor their product offering to this new and emerging market. As such, we have seen studios cutting back on releasing their full content on UMD, as unlike the DVD market, the PSP consumer is targeted. We are committed to helping the studios better understand our product and our consumer and will continue to educate them as we evolve and enhance the functionality of the PSP."

1 comment:

KiDD said...

i dont even watch movies on my psp